Insights
We write about the problems we see most often.
We write when the same problem has come up on enough mandates to be worth setting down. These are working notes rather than research papers.

The structuring gap
Most projects that fail did not fail on the idea. They failed somewhere between the decision and the work it implied, and nobody owned that gap.

The second market problem
European companies entering the United States and American companies entering Europe make opposite mistakes. Most of them are predictable a year in advance.

When the founder is also the board
In owner led businesses one person holds three roles at once, and nobody is allowed to ask which one is speaking. The cost shows up as decisions taken twice.

The first senior hire from outside
The first senior outsider a company brings in either changes it or leaves within a year. Which of the two happens is mostly decided before they arrive.

The cost of doing everything at once
Most organisations are not short of ideas or effort. They are running too many things in parallel for any of them to finish.

What a diagnostic should produce
A diagnostic that ends in a document has failed. It should end with three or four decisions somebody can now take.
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contact@startitpartners.comGeneva · Paris · Nice